Dennis Toomey, CRP, CRS, GRI, ABR
41 Arlington Heights Road
Elk Grove Vil., IL. 60007
Will Rogers once said “You never get a second chance at a first impression.” While Mr. Rogers was talking about people, it is also applicable to houses, especially when they are on the market for sale.
It is important to make certain that the first impression is a favorable one. That’s the purpose behind this brochure: it’s simply “Advice to help your home sell quickly.”
If you have ever been in model homes, you know how good they look. The thought might have even crossed your mind that you’d like to not only have the home but all the furniture, the pictures, the flower arrangements, and even the knick-knacks on the shelves.
There are some individuals who really know who to make a home look its best without spending a lot of money. There are things that can be done to give it that “model home” look so prospective buyers will want it and everything else in the house that you’re willing to sell.
When homes have this kind of appeal, they sell quickly and usually for the highest price possible. Another interesting characteristic of homes that look this good is that usually the transaction is remarkably free of problems.
What more could you want than to get your home sold for top dollar in short order without any hassles? If you’ll read through this brochure and use some of the suggestions before you put the property on the market, you’ll be on your way to one of these successful sales.
One word of warning though…don’t wait to see if the house will sell first before implementing these ideas. And once you do decide to do something, don’t do just the easy ones or just the bare minimum.
The property needs to look good from the street, up the sidewalk, on the front porch, throughout the house, in the darkest closets, and even in the attic. You definitely want to give the impression of a well cared for home.
You want the prospective buyer to feel that this home is quality all the way through, not just on the surface.
You’ll never have more activity on the home than you will in the first three to four weeks of the listing. The reason is simple; there are buyers out there who have seen everything available and for one reason or another, haven’t bought. They are just waiting for something new to come on the market.
Agents are just as anxious. When that new property does hit the market, buyers and agents both will scramble to look at it. It is common knowledge that the property will usually sell for the highest price during this time. After the initial surge of interest, the only people to look at it will be those buyers new to the marketplace.
Besides all of the reasons listed above, competition is fierce. Don’t be naïve; you are competing with every other home that is currently for sale: new and pre-owned, your area and other areas, those listed with agents and those trying to sell themselves. You are even competing with the foreclosures in the market.
Homes have proven to be one of the best investments for individuals. They have outpaced inflation and in many cases, had exceptional rates of return. Experienced investors who have rented out a property for long periods of time know that to get the highest price for the property, the property have to look good.
You’ve got to appeal to owner occupants who will pay the highest price for the property because they are going to live there.
Typical buyers put all of their savings into the down payment and closing costs and don’t have anything left over to improve the home such as replacing the shag carpet. Those buyers will just have to live with that carpet until they can afford to replace it.
If buyers have a choice of two comparable properties similar in price, they’ll choose the one in the best condition. Just as on the other hand, if two properties are similar in condition, the buyers will choose the one that is less money.
One of the frustrations a professional agent has to deal with is after having made an appointment on a home that will meet the buyer’s requirements, driving up in front of the home, and having the buyer say, “I don’t want to look at this. I don’t like the looks of the front.”
It takes a lot to overcome a statement like that, so the first place we’re going to start is with the front of the house. Stand at the street and look at the house. If all you can see are trees and shrubs, you have some yard work to do.
Landscaping is supposed to enhance the home, not hide it. One of the easiest things to do is trim the shrubs that might be overgrown. They should be lowered to a height near the bottom of the windows. If there is ivy growing on the side of the home, get it off.
If there are branches hanging low in the yard, you’ll need to prune them. A simple rule of thumb is to have all the limbs high enough so that you can walk under the tree.
The next thing on the list is to clean out the flowerbeds and make them look good. This means getting all the weeds out and having a distinct border between the bed and the yard.
Everyone dreams of a “Home & Garden” type home with flowers in the beds. Why don’t you invest in a few flats of flowers such as petunias or periwinkles that will last the entire growing season and will add color and beauty to the front of your home?
You might even consider putting some nice looking flowerpots on the porch with some geraniums or some other blooming plants in them.
Next, take a look at the front door and the area around it. If you paint nothing else, at least give it a fresh coat of paint.
If the doorbell is broken, replace it. Wash the mailbox. Keep the porch swept. And get an attractive mat for people to wipe their feet.
Start by airing out the home. You are the last person to notice any peculiar odor in your home that may be blatantly obvious to visitors. Go on a search to find the offender. It may be a kitty litter box or a dog bed. It might even be a mildewed shower.
Next, wash all the windows in the house, inside and out. While you’re at it, clean the window sills and the bottom of the window jambs, and wash the blinds.
If it has been over a year since you’ve had the carpets cleaned, now is the time to do it. The uncarpeted floors should also be waxed or polished, even if they’re supposed to be “no wax.”
Put bright light bulbs in every socket made for a bulb. Buyers like bright and cheery so you’ve got to keep it from looking like a dungeon. You’ll also want to keep the drapes and shades open during the day, even if you’re not in habit, because it will make the property look better.
The next item on the required list is to clean out all of the closets, cabinets, and drawers. Get rid of things you haven’t used in the past five years and pack up everything that you haven’t used in the last year.
Do it without conscience or remorse. You’re going to have to do it anyway when you move. The main reason is that it will make the storage space look larger. Surely, you don’t want to pay a mover to haul things that you never use.
Closets should look like they have enough room to hold additional items. You might need to box up off-season clothes to make it look that way. Get everything off the floor and don’t have the shelves piled to the ceiling.
Another basic requirement for home preparation is to be sure there is not too much furniture in a room. Even though it may be inconvenient, you will be far better off by selecting the pieces that look best and putting the others in the garage, basement, or better yet, in storage. You can rent one of those mini-warehouses for a few dollars a month.
You need to go over the kitchen like a health inspector. Clean the oven and keep it that way, even if it means eating out more often. After cleaning the range, put new drip pans under the burners, or at least, cover the old ones with foil. Clean around the seal of the door to the dishwasher.
Bath tubs, showers and sinks should be freshly caulked. All the grout should be clean and in good condition. There are excellent cleaners that will do the job without tons of scrubbing. There should be no leaks in the faucets or traps.
Put fresh towels out in the bathrooms and replace the shower curtain if needed.
If you have limited counter space in the kitchen, be sure to keep unnecessary items put away.
Keep children’s toys out of the front yard and off the sidewalks and front porch. Get the teenagers and children to understand the importance of keeping the house looking good while it is on the market. Take down the posters until the house is sold.
Recognize the difference between decorator touches and clutter or sterility.
Clean the ashes out of the fireplace during the season that it isn’t being used.
Keep the television turned off while the home is being shown.
Make sure that the pull-down staircase is screwed together and strong enough to be used safely. Be sure there is a light in the attic.
If you don’t have time for a garage sale, consider donating things to charity. Make a list of all the items and their estimated value, and be sure to get a receipt. The donation is tax deductible and may be worth time and effort you’d put into a garage sale.
The pool needs to be sparking and free of leaves.
Don’t volunteer information to prospective buyers. If they ask a question, answer it truthfully.
Tell you friends that your home is for sale. You never know where the buyer will come from.
There are some things you can do that will really add flair to your home. They might include changing out the wallpaper in the entry, kitchen, or bathrooms. It might be replacing light fixtures that are dated or just ugly.
Some enterprising homeowners will completely paint inside and put all new floor coverings down. Others might add new window treatments.
Ceiling fans are not only fashionable but they are also very practical. And the price on them has come way down. You can put four or five fans in today for what one fan cost several years ago.
New appliances in the kitchen can be an exciting feature that can actually make the difference in a prospect choosing your home over another.
But don’t fall into the trap that most people do when trying to figure out how much it will cost to replace an item. The most common price reference guide in America is the Sears catalogue. As your agent, I can recommend vendors and contractors that will usually cost much less.
Someone has just called to show the house and now all the hard work you’ve done to make it look good is about to pay off. You just need a few last minute touches.
When the agent arrives with the prospects, have the drapes and window shades open to let in as much daylight as possible. If it happens to be night, be sure that all of your outdoor lights are on, especially landscape and pool lights if you have them.
Open all the doors between rooms to give an inviting feeling. Turn on all of the lights including the lamps. Tune the radio to some quiet, “elevator-style” music.
Pick up any newspapers or magazines that may be lying around. See that the counters are free of unnecessary items and that any dirty dishes are put in the dishwasher. Take out the trash if needed.
If you have pets, get them out of the way. Not everyone may share your love for animals. Some people may even be allergic to them.
The beds should be made and clothes picked up. Bathrooms should be clean, with towels folded, and the toilet lid down.
When you leave the house in the morning or during the day, please leave it as if you know it is going to be shown. It’s difficult sometimes and might even mean you have to get up a little earlier in order to take care of these important items. You never know when the right person is going to look at it, so you must always be ready for them.
Please cooperate with the agents when they call for an appointment. Sometimes it will be inconvenient for you to have the house shown, but you may never get another opportunity for that particular person to look at it again.
And besides that, the agent may feel that if the property is difficult to show because of restrictions the owner has placed on it, it may not be worth the trouble. We need all the help we can get, so we don’t want to alienate even one agent.
If you haven’t agreed to it yet, you really should consider having a lockbox on the property. It will make the property much easier to show which will increase the marketability. Ask me if you still have any unanswered questions.
It is commonplace for both the broker who lists the property for sale and the broker who works with a buyer (sometimes called the co-broker) to be paid by the owner.
Their duties, loyalties and faithfulness are owed to the client, and they must tell the client all-important information they know which might affect the client’s decision concerning the sale of the property.
While neither broker is your agent, the brokers can provide you with:
· Information about available properties
· Sources of financing
· Help in analyzing and comparing the physical and economic features of different properties
· An opportunity to preview the property
· Assistance in making an offer to purchase
Both brokers are obligated by law to treat you honestly and fairly. They must:
· Present all written offers to the owner promptly
· Disclose material facts about the property known to the broker
· Offer the property without regard to race, creed, sex, religion, national origin, handicap, or familial status
If you choose to have a real estate broker represent you as your agent, you should enter into a written contract that:
· Clearly establishes the obligations of both parties
· Sets out how your agent will be paid and by whom
I certify that I have provided buyer with a copy of this information.
(buyer) date (buyer) date